The CDD voters research revealed that voters make their choices during election based on how they can directly benefit from a particular candidate, in terms of material gifts.
Centre for Democratic Governance (CDD), in a recent study revealed that 84 percent of Ghanaian voters are motivated by the personal or direct benefits they hope to gain form politicians. The CDD voters research revealed that voters make their choices during election based on how they can directly benefit from a particular candidate, in terms of material gifts.
The research was conducted in about 10 constituencies with high rate of poverty. They include Akan Constituency in the Volta Region, Bosome Freho in the Ashanti Region and Odododiodio in the Greater Accra Region. The study was aimed at examining expectations, preferences, and behaviour of Ghanaian voters towards their MPs during elections.
But then, the results gotten from the research is really not something to be proud of. Reports from the study revealed that most Ghanaians are not necessarily bothered about the ability of the candidates to attract development projects to the various constituencies. Could this mean that most Ghanaians do not really care about the country as a whole, which makes them look for direct benefits from prospective candidates?
It can be recalled that in numerous cases, politicians have attempted to ‘woo’ the electorate with various items including food items, bicycles, and other tangible gifts. In the year 2014 while Alan Kyeremanten was vying for the flagbearer position of the NPP, he had promised party delegates in the Volta Region, bicycles among other things if they elected him for the position. This is just one of the instances.
People also tend to welcome these gifts wholeheartedly, and in return promise to cast their votes for the ‘benefactors’. All these and more were discovered from the CDD’s research to be the major effects of poor voter education especially among the uneducated masses. They are the ones who accept many forms of gifts including bags of rice, cooking oil, clothes, etc, to vote for these politicians in return.
The CDD has therefore, stressed on the need for voter education to reduce the act which has occupied Ghanaian politics.