Tic Tac sues Melcom for breach of contract, and for damages caused; praying court also, to order the company to remove his images from any of their billboards across the country.
Popular Ghanaian musician Tic Tac, has sued Melcom retail shops demanding GHC500,000 on grounds of breach of contract. The artiste explains that though a two-year brand ambassadorial contract he signed with Melcom expired five years ago -2011, the company has continued to use his image on various advert platforms.
In his writ, the artiste asserted that, he executed a two-year contract with Melcom in May 2009 as their brand ambassador. This simply means that the company was allowed to use his image as well as his voice and personal appearance for advertising and promotional purposes.
He stated that the said contract ended on May 31, 2011, and that Melcom had a grace period of six months to have removed all adverts and promotional billboards which featured him. This means that as at November 30, 2011, the company was expected to stop using his images for advertising purposes.
The company according to the artiste’s document, has failed on their part by continuously using his image on their billboards after his contract with them expired five years ago. Per court documents filed on Thursday July 28, the artiste claimed he lost some other promotional contracts due to Melcom’s failure to remove his images on the said billboards, after the expiration of the contract.
The artiste also said he asked his counsel Gary Nimako, to write to Melcom notifying them to remove his images, as well as compensate him (Tic Tac) for continuous use of his images on the said billboards. According to the artiste, Melcom has refused to pay any compensation.
For this reason Tic Tac sues Melcom for breach of contract, and for damages caused; praying court also, to order the company to remove his images from any of their billboards across the country.