The Angel Group of Companies, producers of the Adonko Bitters alcoholic drink has landed a fine of GH¢25,000 from the National Food and Drugs Authority (FDA) over the despicable and outrageous teenage drunkenness facilitated by the group during her annual Adonko Aseda Bash held at the Baba Yara Sports Stadium on 17th April, 2017 [Easter Monday].
According to a statement from The Food and Drugs Authority, the fine was issued out to the company following their investigations into the ugly incident. Per the investigations, the FDA confirmed that The Angel Group made purchasing a bottle of the Adonko Bitters at GH¢10, a prerequisite for all attendees to have access to the show; a criterion which compelled all, including minors to buy the 750ml drink with 42% alcoholic concentration, thereby resulting to excessive consumption and irresponsible drinking.
The statement noted that the company’s action “contravened Section 3.2.19 of the FDA Guidelines for the Advertisement of Food products which states that “No alcoholic beverage shall be advertised in relation to a public function where persons under the legal drinking age are likely to attend, as well as Section 3.2.12 of the FDA Guidelines for the Advertisement of Food products which prohibits the use of well-known personalities in the marketing of alcoholic beverages by engaging Shatta Wale and Bisa Kdei in the promotion programme.”
It also added that “these acts exposed patrons to the said programme to unwarranted serious health risks bordering on public health”. The company was therefore ordered by the FDA to pay an administrative charge of GH¢25,000.
Adonko Bitters Banned
Added to the financial penalty is the order for the Angel Group of Companies to recall all Adonko Bitters products from the market. The FDA also indicated that it has suspended the company’s Registration and Advertisement License until investigations into the matter are concluded.
The Angel Group were also ordered to provide the FDA with details of the recall, amidst strong indications that further penalties will be imposed on them on failure to comply with the above sanctions.
Angel Group Fined GH¢ 5,000 by NSA
The company had earlier been fined GH¢ 5,000 by the National Sports Authority (NSA). The Ashanti Regional Director of Sports of the National Sports Authority, Mr Richard Iddrisu Ewuntomah, had said that the company was fined for breach of contract as they failed to keep to the rule stipulated for them ahead of the show.
Per the contract, the organisers were to ensure that no fan entered the inner perimeter and onto the pitch of the stadium in order for it to be preserved for football matches, but the rule was flouted. This led to a serious conflict between the Angel Group and the stadium authorities over breach of contract.
As a result, the stadium authorities seized vehicles and equipment belonging to the Angels, which according to Mr Richard Iddrisu Ewuntomah, will only be released after they have paid the GH¢ 5,000 fine; an amount he said will be used to repair the destroyed pitch and put it back in good shape before Sunday’s Premier League matches.
The Baba Yara Adonko Bitters Boozing Spree
It was really a boozing spree, and actually one of the most disgraceful sights to behold after the Adonko Bitters show in Kumasi, as scores of revellers, had their senses knocked off by uncontrolled ‘dosage’ of the popular alcoholic drink which was ‘limitlessly’ available at the show.
The organisers, Angel Group of Companies, manufactures of Adonko Bitters, enticed the youth with a free gate but on the condition that each person purchased a bottle of the Adonko Bitters liquor at GH¢10. The strategy worked, as the youth mostly students on vacation, thronged the stadium in their numbers to enjoy the music of celebrated artists who graced the show.
Present at the Adonko Bitters Show were the Oseikrom big guns, Dancehall King Shatta Wale and Bisa Kdei. Other celebrities who graced the occasion include Ofori Amponsah, Agya Koo and Afia Schwarzenegger.
As strange as it may sound, 24 good hours after the all-night concert, the revellers (mostly teenagers), were still sprawled on the pitch like fishes let out of the water, gasping for breath. Below are some of the photos of the youths whose consciousness have already been numbed by excessive liquor and were therefore tossed here and there like helpless accident victims at the show ground.
Adonko Bitters is one of the products of the Angel Group of Companies, owned by Dr. Kwaku Oteng. The drink which contains 42% of alcohol was introduced in December, 2015. Despite its high alcoholic content, the producers have been touting the beverage as being medicinal and very good for the body. The drink’s goodness probably includes its effects on the above youngsters ‘littering’ the Baba Yara stadium in the above pictures.