If the Jay Z label signs Sarkodie, the ‘illuminati’ hit maker like Tiwa Savage, will have his music hugely promoted as well as given proper distribution.
There are circulating rumours that record label ‘Roc Nation’, owned by US hip-hop mogul Jay Z, is planning on signing rap icon Micheal Owusu also known as Sarkodie. According to livefmghana.com, Briant ‘Bee-High’ Biggs, Director of Mobile Strategies at the label, revealed this in a conversation with a US based Celebrity Blogger Makho Ndlovu.
According to the said blogger, the label is seeking to engage several African acts on a country-by-country basis. The signing of artistes across Africa is also to offer the acts proper structures to help them advance their brands. According to reports, Biggs is tasked with discovering new talents around the world for Roc Nation to work with. He indicated that the label is also in talks with other artistes from Gambia, Gabon, Senegal and South Africa.
Roc Nation months ago, signed a distribution deal with Nigeria’s Tiwa Savage, making her the first African act to join the company. If the Jay Z label signs Sarkodie, the ‘illuminati’ hit maker like Tiwa Savage, will have his music properly promoted as well as given proper distribution. The US label will help him broaden his network as well as make sure his hard work really pays off.
Founded in 2008, Roc Nation is home to global brands like; DJ Khaled, Kanye West, Rihanna, Vic Mensa, Willow Smith, Meek Mill, Shakira, T.I, Big Sean, Angie Martinez and J. Cole.
Few years ago, Sarkodie was rumoured to have struck a deal with international artiste, Akon’s ‘Konvict Africa’. The rumour however, ended up being a false one as they reportedly did not arrive at a consensus. Fans of the rap gad are really hoping things would be different this time around as this would tremendously promote his music.