Ghana Grabs The Crown At Pioneer Miss Africa Continent Pageant


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Ghana has emerged as the winner in the first ever Miss Africa Continent, as 24 year old Rebecca Asamoah stepped out in glory to claim the crown at the pioneer maiden pageant. The event which was held at Johannesburg’s Gold Reef City casino on Saturday night, April 30, saw up to 40 contestants from across the continent.

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Rebecca Asamoah, a dental hygienist made it to the final stage and eventually took the crown. Zambia’s Michelo Malambo came second while while South Africa’s Jemimah Kandimiri came third in the maiden pageant. Before the start of the final show, the contestants were seen bowing their heads in prayer backstage for a successful competition.

Finalists of Miss Africa Continent pageant prayed before the show started
Finalists of Miss Africa Continent pageant prayed before the show started

Miss Africa Continent Beauty Pageantry

The maiden beauty pageant is pioneered by South African film producer, Neo Mashishi. The pageant according to Mashishi aims to empower young African women. He who was very much satisfied with the outcome of the show shed light on the uniqueness of the maiden pageant. Miss Africa Continent pageant which has been on the drawing board for about five years was bred in the African style.

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According to Mashishi, the show is meant to sell Africa to the whole world. It is meant for people to see that Africa still upholds its values which are held at very high esteem. This we can see from the outfits, to the different segments of the pageant. The contestants engaged in different segments of the pageant wearing beautiful costumes including animal hide skirts, beaded headdresses, and on barefoot too.

Rebecca Asamoah in Traditional Attire
Rebecca Asamoah in Traditional Attire

The first ever Miss Africa Continent, Asamoah stormed the stage in a traditional Ghanaian Ashanti gold-coloured beaded crown and braided hair.  She then came back in an evening dress made from Ghana’s trademark kente cloth. As part of her accolades, she was given a grant to study Business Management at the University of Johannesburg.

Some of the Contestants
Some of the Contestants